Sydney Park Hotel — Play Make Studio

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Sydney Park Hotel

Project Scope:

Brand Identity Design

Project details coming soon.

Phronesis Strategy

Adrenaline

Stories from the studio. Semi-regular, always the goods.

What first stood out to me when I started working with Dr Karyn Forbes, was her warm and vibrant personality, that instantly puts you at ease.

It’s this very feeling that I wanted to capture in the creative execution of her new Women’s

I pretty rarely find ‘the’ font that simply nails the brief. I’m always tinkering, removing, adding or creating one from scratch. It’s these custom details that make a project truly special.

Here’s a round up of some o

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