Building a brand?
START HERE.
THE DESIGN BRIEF
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THE DESIGN BRIEF ↘
Download The Design Brief to feel prepared, articulate, and in control of your brand (or rebrand) project.
Who is The Design Brief for?
Made for the founder who’s ready to invest in their branding, - and wants to feel completely confident doing it. This guide steps you through the process of branding (or rebranding) from the very first conversation with your designer, through to the final handover.
GRAB IT NOW.
HEY, I’M BEC
After 15 years in the game, I am yet to find the ‘perfect’ brief, but this is how I see most brand projects come together successfully - when you feel at ease with your designer, you can effectively articulate your vision and are crystal clear on what you need.
INSIDE THE GUIDE
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The right designer isn't just about a beautiful portfolio — it's about finding someone who gets you, your business, and where you're headed.
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You know your business inside and out — but your designer doesn't (yet). Part of your job is helping them understand it, without assuming they'll just "get it."
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Before any design work starts, get clear on why you're doing this in the first place.
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This is where you map out what you actually need — not just what sounds nice to have.
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f you've already started thinking about this project, bring it along! It saves time and helps your designer understand your taste and direction faster.
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Getting aligned on time and expectations early avoids frustration for both sides.
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A quick-reference companion to the guide — everything to have sorted before (and as you) kick off your design project.
PLAY MADE
PLAY MADE
MORGAN, BOTANICAL ART CLUB
“The best part about working with Bec was how she made me think of things I hadn’t even considered”
EMM, LUMAIRE WEALTH