ABOUT BEC
The Designer, Director, and Doer behind it all.
The wearer of the hats, the woman in the detail — that's me, and I am so proud to be here. It truly lights me up inside when founders see what creativity can unlock for their business.
Play Make exists because I believe the best brands aren't designed from the outside in — they're discovered. My approach is called play: not because it's casual, but because genuine curiosity gets you further than a brief ever will.
My process is personal and hands-on. I dive head-first into your world, uncover what drives your business, and turn it into a brand identity that looks right and makes sense. When you're in, I'm in — bringing heart, hustle, and an unrelenting drive to get sh!t done.
Play Make is a brand studio that adapts to the needs of each project. I lead every creative decision, and call on a range of like-minded specialists when a project needs extra depth or expertise.
ABOUT PLAY MAKE STUDIO
ABOUT PLAY MAKE STUDIO
THE BEC BIO ↘
Mum to 3 humans, Pilates devotee, True-Crime podcast junkie, a human jukebox, self-confessed Peanut Butter addict, day-dreaming Libran, Vino queen and Coffee snob
The thinking behind the play
I'm not here to execute your vision. I'm here to help you find it. That means I'm a thinking partner before I'm a designer and the brands that come out of that process are ones you truly understand, believe in, and know how to use.
Today, brands that thrive are those that embrace creativity and experimentation from the start - it can help to spark innovation, boost connection and encourage bolder, out-of-the-box choices. It’s an extremely powerful move for success.
THE PROCESS
THE PROCESS
The low-down on how we work together
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The Idea Round is where we open everything up before narrowing anything down.
Through my strategic process, the Distinctive Blueprint, I dig into your business — who you're for, why you exist, what only you can offer.
From there we start playing with direction: testing ideas, finding the creative thread that runs through everything. This is where your brand stops being a visual and starts becoming a point of view.
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With your blueprint in place, it's time to play + make.
This is where I enter the Playground — my design process built on purposeful chaos, curiosity, and experimentation.
I hold multiple directions open, push ideas further than feels comfortable, and keep playing until something lands that couldn't belong to anyone else. One outcome: a custom identity that feels unmistakably you.
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Now I turn your identity into a world people can't wait to be part of. I'll roll out your brand across every touchpoint that matters to you — so wherever people find you, it feels considered, cohesive, and unmistakably yours.
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This is the moment everything becomes yours. I'll deliver your brand files ready for print and digital, along with a clear brand guide and how-to videos so you can hit the ground running with confidence. You're not just walking away with a logo — you're walking away knowing exactly who you are and how to show up.
SARAH, PHRONESIS STRATEGY
“If you're looking for an innovative creative partner, to create a stand out brand that expresses the heart and soul of your business, Bec must be your first call.”
AUDREY, BLOOMER STUDIOS
“She tailored the whole process to me and got a great understanding of the brand identity that I was trying to achieve.”
Why Play Make Studio is for you
As a one-woman show, I integrate into your team like a member of it — working side by side, co-creating, not just delivering.
But what really sets me apart is what happens off the clock. Late-night notes. Shower thoughts. Daydreaming your project on a Tuesday afternoon. Your business becomes my business. I'm not just working on your brand, I'm living in it.
Bold Ideas →
Real Conversations →
Getting Sh!t Done →
Bold Ideas → Real Conversations → Getting Sh!t Done →
← Two Coffees Deep
← Listening to Fred Again
← Watching Industry
← Two Coffees Deep ← Listening to Fred Again ← Watching Industry
Making Mood-Boards →
Multiple Tabs Open →
Collecting Tote Bags →
Making Mood-Boards → Multiple Tabs Open → Collecting Tote Bags →
EMM, LUMAIRE WEALTH
“Working with Bec has been an exceptional and unparalleled experience. She not only listened to my vision but also crafted the perfect brand that went above and beyond my expectations.”
