ABOUT BEC
The Designer, Director, and Doer behind it all.
The wearer of the hats, the woman in the detail — that's me, and I am so proud to be here. It truly lights me up inside when founders see what creativity can unlock for their business.
With 15+ years’ experience in Sydney and London, I've worked in-house with some iconic names like House of Fraser, The National Theatre, and Seafolly Australia.
But after becoming a mum my focus shifted to empowering founders in a more intimate setting—helping small to medium sized business owners bring their visions to life through purpose-led brand identity design.
My process is intentionally personal and hands-on. As a brand specialist I dive head-first into your world, uncover what drives your business, and turn it into a brand identity that feels aligned, makes sense and looks distinctive.
I know how much time, energy, and passion goes into building a business, and reaching the point where you’re ready to take things to the next level is no small thing. So, when you work with Play Make Studio, expect my full attention and dedication to your project. When you’ve invested, I’m invested - wholeheartedly.
ABOUT PLAY MAKE STUDIO
ABOUT PLAY MAKE STUDIO
THE BEC BIO ↘
Mum to 3 humans, Pilates devotee, True-Crime podcast junkie, a human jukebox, self-confessed Peanut Butter addict, day-dreaming Libran, Vino queen and Coffee snob
The thinking behind the play
I'm not here to execute your vision. I'm here to help you find it. That means I'm a thinking partner before I'm a designer and the brands that come out of that process are ones you truly understand, believe in, and know how to use.
Today, brands that thrive are those that embrace creativity and experimentation from the start - it can help to spark innovation, boost connection and encourage bolder, out-of-the-box choices. It’s an extremely powerful move for success.
THE PROCESS
THE PROCESS
The low-down on how we work together
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The Idea Round is where we open everything up before narrowing anything down.
Through my strategic process, the Distinctive Blueprint, I dig into your business — who you're for, why you exist, what only you can offer.
From there we start playing with direction: testing ideas, finding the creative thread that runs through everything. This is where your brand stops being a visual and starts becoming a point of view.
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With your blueprint in place, it's time to play + make.
This is where I enter what I call the Playground — my design process built on curiosity, purposeful chaos and experimentation.
Using one defined direction as the guide I push ideas further than feels comfortable, let them ruminate, then keep playing until something lands. One outcome: a custom identity that feels the way it should, unmistakably you.
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Now I turn your identity into an immersive world people can't wait to be part of.
I'll roll out your brand across every touchpoint that matters to you — so wherever people find you, it feels considered and cohesive.
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This is the moment everything becomes yours. I'll deliver your brand files ready for print and digital, along with a clear brand guide and how-to videos so you can hit the ground running with confidence. You're not just walking away with a logo — you're walking away knowing exactly who you are and how to show up.
SARAH, PHRONESIS STRATEGY
“If you're looking for an innovative creative partner, to create a stand out brand that expresses the heart and soul of your business, Bec must be your first call.”
AUDREY, BLOOMER STUDIOS
“She tailored the whole process to me and got a great understanding of the brand identity that I was trying to achieve.”
Why Play Make Studio is for you
As a one-woman brand design studio, I integrate into your team like a member of it — working side by side, co-creating, not just delivering.
But what I believe sets me apart is what happens off the clock. Late-night notes. Shower thoughts. Daydreaming your project on a Tuesday afternoon. Your business becomes my business.
Bold Ideas →
Real Conversations →
Getting Sh!t Done →
Bold Ideas → Real Conversations → Getting Sh!t Done →
← Two Coffees Deep
← Listening to Fred Again
← Watching Industry
← Two Coffees Deep ← Listening to Fred Again ← Watching Industry
Making Mood-Boards →
Multiple Tabs Open →
Collecting Tote Bags →
Making Mood-Boards → Multiple Tabs Open → Collecting Tote Bags →
EMM, LUMAIRE WEALTH
“Working with Bec has been an exceptional and unparalleled experience. She not only listened to my vision but also crafted the perfect brand that went above and beyond my expectations.”
