I'm Bec, the Designer, Director, and Doer behind it all.

At Play Make, I’m all about creating brands that feel alive — full of personality and purpose. I believe the best design comes from curiosity, collaboration, and a bit of creative chaos, because great ideas don’t come out of a box.

Led by me (Bec), Play Make is a design studio that adapts to the needs of each project. While I lead every creative decision, I call on a range of like-minded specialists to help bring extra depth and expertise when it’s needed.

My process is personal and hands-on. I dive head-first into your world, uncover what drives your business, and turn that into a brand identity that looks good and makes sense. When you’re in, I’m in — bringing heart, hustle, and an unrelenting drive to get sh!t done.

ABOUT PLAY MAKE STUDIO

AARON, SPOTTY BANANA BREAD

“Bec helped develop all elements of the Spotty brand from the ground up. Her creative direction brought everything to life and the visual elements and styling gave it the wow factor that made it stand out!”

At Play Make we design brand identities that actually feel aligned to who you are and what you stand for.

As your creative partner, our job extends well beyond design. We’re here to listen to your story and strengthen it’s impact. We achieve this through our knack for getting-to-know-you, allowing us to collaborate with ease.

Once we’ve established your new identity, we elevate it’s consistency across every touchpoint with a range of creative services, curated to support you for the long haul.

Check out the full list of services here.

THE PROCESS

How we work together

Here’s the low-down on how each brand project plays out.

Through our strategic process, the Distinctive Blueprint, we dive into your business—who you help, why you exist, and what makes you unique. These insights shape the style of your brand and guide how we capture your vision, all with clear intention.
With your blueprint in place, it’s time to bring your vision to life (yay!). We craft a completely custom identity that’s truly yours. Our process is all about creative play—a mix of purposeful chaos, curiosity, and experimentation— leading to one clear outcome: a brand that feels unmistakably you.
This is where your brand becomes a world people can’t wait to be a part of.
We roll out your new assets across touchpoints of choice—marketing collateral, social media templates, website design, and more— bringing consistency and impact wherever your brand shows up.
Now it’s time to launch!
We’ll deliver your brand files in a neat, easy-to-use package for both print and digital, along with clear handover documentation—so you feel confident stepping into this new chapter of your business.

OUR CREATIVE SERVICES →

A person wearing black and white checkered pants, lying on a green velvet couch with their legs raised, holding a purple book titled 'Your Finances' by Jane Smith, with a focus on their turquoise tights and pink high-heeled shoes.

EMM, LUMAIRE WEALTH

Working with Bec has been an exceptional and unparalleled experience. She not only listened to my vision but also crafted the perfect brand that went above and beyond my expectations.

VIEW THE PROJECT →

Why Play Make?

We’re here to help you clarify your direction. In the fast-moving world of business, there's always a destination in mind. As a brand-first studio, our job is to get you there with storytelling that hits and visuals that stop the scroll.

One of the biggest advantages of working with Play Make Studio is the seamless way we integrate into your team - becoming your creative partners and brand cheerleaders, not just your designers.

START YOUR PROJECT →