Spotty Banana Bread
Project Scope:
Brand Identity Design
Social Media Design
Packaging
Website Design
Husband and wife team Aaron and Anna recognised a gap in the market when it came to quality banana bread mixes. The options available in the supermarket were sugary, bland and cakey, and didn’t resemble that thick, moist, cafe-style loaf we’ve come to expect and love when out having a coffee.
They devised a set of mixes that were close to – if not better than – the cafe-style loaves, and made them available to the Australian market. This is where the Spotty Banana Bread story began. Their unique differentiator was the ability to support banana bread lovers with specific dietary needs, by creating a gluten-free mix, plus a vegan egg replacer!
The brand we created is bold, bright and playful. It’s big on human expression, and the art direction for the launch campaign captures all the joy of munching on your fave banana bread, made your way. Which, let’s face it, is a pretty wonderful thing.
Photography Credits: Better Brands Co & echou creative
AARON, SPOTTY BANANA BREAD