Red Balloon
Project Scope:
Brand Identity Refresh
Creative Direction
Campaign Direction
Red Balloon has a strong brand across Australia, built by a passionate team over 25 years and is the market leader for experiences and experience gifting in Australia. However, over time their brand positioning had become diluted. After revisiting their strategy, a new platform was developed that aligned with new found customer insights. Enter, For Story Makers.
Red Balloon is for those that find joy in creating connections and memories. They provide the backdrop for new stories to be created between friends and loved ones.
Retaining the core elements that Red Balloon was built on, I was approached to reinvigorate the identity, giving it a modern touch that felt aligned with it’s audience and their needs.
I introduced a dynamic colour palette, fresh suite of fonts and built out a visual system that is scalable across their wide range of media executions.
ALI, RED BALLOON