THE BRIEF:

Adrenaline is Australia’s largest and most recognised adventure experience site.

With expanding categories and a growing interest among younger adults, Adrenaline (traditionally known for V8 and ‘Rev Head’ adventures), needed a new approach.

A shift to be inclusive, focussing on the ‘feeling’ that each adventure delivers to an individual would allow them to drive further connection and bring energy and excitement to their audience.

The brief was to develop an identity that captured the idea of the ‘feeling of adventure’, along with extending this beyond the word Adrenaline. It’s all about high energy, intensity and movement.