FROM PLAY TO MADE

Download the Distinctive Blueprint

This FREE branding guide is your creative companion, crafted to spark curiosity and inspire action, supporting you to build a brand that is truly distinctive and meaningful.

This guide has been designed to help turn your brand into something that connects.

Stop playing small and start building a brand that sticks.

ABOUT THE GUIDE

This takes you step-by-step through the first phase of the creative process to developing an identity that is truly distinctive and meaningful.

There’s purpose beyond profit when it comes to owning and running a business.
Getting clear on what this is and the longer term goals you have, act as the foundations that hold it all together. It’s what strengthen’s your brand and supports your vision. All you need to do is focus on the basics - the what, why, who and how.
Now, it’s time to turn that vision into something that can connect - because you’re anything but superficial!
Brand archetypes (also known as personas) provide a roadmap for brands to more accurately appeal to a range of basic human desires.
Let’s connect your purpose (01) and personas (02) with a range of visuals, that don’t just look good but make sense.
It’s important to collate together a diverse range of images and references, so that the vision can be captured from accurately in the design phase.
Storytelling is an essential part of building a business in today’s market.
It is one of the most important ways to connect with your audience and invite them into your world. Here we will work on the basic format of your unique story.
To finish off, it’s important to assess your industry and neighbouring businesses to determine any trends that are present. Here we review what is working, what isn’t and any areas of opportunity.
This final step helps your designer determine what areas to explore and challenge, as well as what to avoid to ensure the final solution is as unique as it can be.